What if one day could transform the way you see yourself
I’M INVITING WOMEN IN THEIR 40S, 50S, 60S, 70S+ TO A UNIQUE AND EMPOWERING PHOTOGRAPHY EXPERIENCE, DESIGNED TO SHOW YOU HOW BEAUTIFUL YOU TRULY ARE.
When was the last time you saw photos of you that you really loved?
Most women I talk to say that as they get older they hate the way they look and they claim to be not photogenic. And so they hide behind the camera. Year after year. I’ve seen this too many times, including among my own friends and family.
I believe it’s time to change the narrative! It’s time to embrace THIS chapter of life, embrace your life’s journey and get excited about it!
ABOUT THE EXPERIENCE
What if I could show you how confident, vibrant, joyful and sexy you are! No matter the age!
And every single photograph we create together makes you think - “Is this really me? I AM beautiful!”
This portrait experience is much more than taking pretty pictures.
I LOVE helping women see what they already feel inside and what their loved ones see - strength, confidence, love for life and beauty.
It’s a celebration of you in this moment in time and what it took to get here.
It’s an opportunity to explore and embrace different sides of your personality to help you rediscover some parts of you that you might have forgotten. Or discover something new.
It’s fun. It’s therapeutic. It’s a gift to yourself. And we can’t wait for you to enjoy it!
ABOUT IRYNA
Since I started photographing women over 40 in 2020 I'm often asked: “Why are you doing this? Why women? Why over 40?”. In the beginning I didn’t know exactly WHY besides that I turned 40. I just felt I was pulled to do it.
You see, over the last 15 years my work was primarily photographing families as I transitioned from journalism and to portraiture. And I always found myself pulling a mom aside and taking a shot or two of just HER. She was always surprised. And even more surprised when she LOVED seeing her photograph.
Now after photographing hundreds of women I realize WHAT it is I absolutely adore about these sessions with women. It’s seeing a woman’s resilience and reflecting it back to her. I believe that a woman who owns her worth is magnetic and incredibly beautiful.
As women we see magnificence and beauty in others and yet we have a hard time seeing our own. Especially as we get older. We tend to point to our younger friends or kids and say “take her photo! SHE is pretty!”
I believe that real beauty lies beyond the scars, lines and grey hair. It is in the strength of knowing what you went through to discover who you truly are. THAT is beautiful and worth a photograph!
And I invite you to experience it!































































HOW MUCH?
The Over 40 Experience session fee is $690 and is collected at the time of booking to secure your spot and the date of your session.
WHAT’S INCLUDED IN THE EXPERIENCE
Consultation with Iryna to uncover your unique story and your hopes and dreams for your portraits to make sure we capture the best in YOU.
Hair and make-up on the day of the photo shoot by our expert make-up artist.
Fully guided photo shoot that is fun, relaxed and transformational. It takes place at our studio in Midtown Manhattan at 222 East 46th Street.
You can include your mom, daughter (or son), sister or your partner in your shoot to create an extra layer of context and meaning in your portraits.
Your View and Order appointment following your photo shoot to select your favorite portraits and artwork.
One complimentary fine art print, mounted and signed. An opportunity to purchase any additional fine art products - framed wall art, albums and prints.
Participation at our annual Private Gallery Exhibit and Party where you and your loved ones will enjoy seeing one of your curated portraits displayed.
IF YOU’D LIKE TO BE PART OF THIS EXPERIENCE PLEASE FILL OUT THE FORM AND IRYNA WILL CONTACT YOU.
We can’t wait to connect with you!
“Keep the spotlight to yourself or share this experience with your loved ones.
our celebration and exhibit in 2021















our celebration and exhibit in 2022


































our celebration and exhibit in 2023
What our participants are saying about their portrait experience
“It was an entire experience of joy.“ - Janice
“It was liberating. It made me feel just amazing. It was a very freeing experience.“ - Esther
“Wow, that’s me! I AM beautiful! I still got it! 55 is just a number.“ - Iris
“You captured what I am. My tomboyishness and also my femininity. It was almost a therapeutic kind of experience.” - Fumio
WHO THIS IS FOR
We’re inviting 40 strong, resilient, independent women in their 40s, 50s, 60s and beyond. Women who are proud of their life’s journey, with its challenges and accomplishments.
Everyone is unique. Some want to celebrate an important milestone. Some want to simply feel and look beautiful again, feel alive. For some it’s an opportunity to reflect on their achievements and life journey.
Being over 40 means that you’ve survived something in your life that made you stronger.
We can’t wait to hear your story and create magnificent art together!






IF YOU’D LIKE TO BE PART OF THIS EXPERIENCE PLEASE FILL OUT THE FORM AND IRYNA WILL CONTACT YOU.
We can’t wait to connect with you!
more about iryna and the studio
Iryna is a portrait artist and storyteller, who loves photographing families and individual women and men.
Originally from Kyiv, Ukraine, Iryna started her photographic career at the age of 24 as a photojournalist in Ukraine and Eastern Europe for publications such as the Financial Times and Business Ukraine. She moved to Prague, Czech Republic, and worked as a fashion and commercial photographer before moving to NYC in 2011.
After becoming a mom to a beautiful daughter, Iryna reevaluated and reconsidered everything and established herself as a portrait artist.
She opened her private studio in Midtown Manhattan in 2020 focusing on creating beautiful custom photographic art for her clients. In her work Iryna combines her love for art and her journalistic approach. She creates portraits that are visually compelling and truly meaningful for people.